Cheryl Casone (“Cheryl Casone”, “we”, “us” or “our”) values your privacy.

In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose information that we obtain about visitors to this Website available at (the “Website”) and the services available through this Website including but not limited to e-newsletters, information posted on this Website, and events that we may sponsor or organise (collectively, the “Services”), and how we use and disclose that information.

For the purpose of the Data Protection Act 1998 (“the Act“) we are a data controller.

By visiting this Website, or using any of our Services, you agree that your personal information will be handled as described in this Policy.  Your use of this Website or Services, and any dispute over privacy, is subject to this Policy and our Terms of Use.  Our Terms of Use are incorporated by reference into this Policy.


This Privacy Policy applies to all personal data that we hold about you, whatever its source.

You may give us information about you by filling in forms on this Website, or by corresponding with us by phone, e-mail or otherwise. This may include information you provide when you register to use this Website, subscribe to our Services, search for a product, place an order on this Website, book a place at one of our events, participate in discussion boards or other social media functions on this Website, enter a competition, promotion or survey, if you report a problem with this Website, or any other relevant activity. The information you give us may include your name, address, e-mail address, phone number, user name, financial and credit card information, personal description and any other relevant information.

By giving us such information, you consent to our using it in the manner described in this Policy. You may withdraw your consent at any time by emailing us at We will aim to return or destroy your personal information within five days of receipt of your withdrawal of consent.


We may automatically collect the following information about your use of this Website or Services through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit this Website and/or use our Services; and the referring URL, or the webpage that led you to this Website.  We may combine this information with other information that we have collected about you, including, where applicable, your user name, name, and other personal information.  Please see the section “Our Use of Cookies and Other Tracking Mechanisms” below for more information.


We use your information, including your personal information, for the following primary purposes:

  • to provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, to fulfil your orders, and for other customer service purposes
  • to administer this Website, and for internal operations including troubleshooting
  • to tailor the content and information that we may send or display to you, to offer location customisation, and personalised help and instructions, and to otherwise personalise your experiences while using this Website or our Services
  • for marketing and promotional purposes. For example, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you.  We also may use the information that we learn about you to assist us in advertising our Services on third party websites
  • to better understand how users access and use this Website and Services, both on an aggregated and individualised basis, in order to improve this Website and Services and respond to user desires and preferences, and for other research and analytical purposes
  • to administer our customer loyalty program and
  • if you have granted us permission, to post to your Facebook Wall.

We may share your information, including personal information, as follows:

  • Affiliates. We may disclose the information we collect from you to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your personally identifiable information will be subject to this Policy
  • Service Providers. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf
  • Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company
  • In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena
  • To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which Cheryl Casone is involved and
  • Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.

We and our third party service providers may use cookies and other tracking mechanisms to track information about your use of this Website or Services.  We may combine this information with other personal information we collect from you (and our third party service providers may do so on our behalf).

Currently, our systems do not recognise browser “do-not-track” requests.  You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions in the Third Party Ad Network section.

Cookies.  Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes.  Some cookies allow us to make it easier for you to navigate this Website and Services, while others are used to enable a faster log-in process or to allow us to track your activities at this Website and Service.  There are two types of cookies: session and persistent cookies.

  • Session Cookies. Session cookies exist only during an online session.  They disappear from your computer when you close your browser or turn off your computer.  We may use session cookies to allow our systems to uniquely identify you during a session or while you are logged into this Website.  This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through this Website.
  • Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer.  We may use persistent cookies to track aggregate and statistical information about user activity, and to display advertising both on this Website and on third-party sites.
  • Disabling Cookies.  Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future.  The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.  Visitors to this Website who disable cookies will be able to browse certain areas of this Website, but some features may not function.

We may use Flash Local Storage Objects (“Flash LSOs”) to store your website preferences and to personalise your visit.  Flash LSOs are different from browser cookies because of the amount and type of data stored.  Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser.  For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions.  To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.


Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies.  In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages.  We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with this Website to, among other things, track the activities of Website visitors, help us manage content, and compile statistics about Website usage.  We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.


We may use automated devices and applications, such as Google Analytics, to evaluate usage of this Website. We also may use other analytic means to evaluate our Services.  We use these tools to help us improve our Services, performance and user experiences.  These entities may use cookies and other tracking technologies to perform their services.  We do not share your personal information with these third parties.


We may use third parties such as network advertisers to display advertisements on this Website, to assist us in displaying advertisements on third party websites, and to evaluate the success of our advertising campaigns.  Network advertisers are third parties that display advertisements based on your visits to this Website as well as other websites.  This enables us and these third parties to target advertisements by displaying ads for products and services in which you might be interested.  Third party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their ads and to personalise advertising content to you.  These third party cookies and other technologies are governed by each third party’s specific privacy policy, not this one.  We may provide these third-party advertisers with information about your usage of this Website and our services, as well as aggregate or non-personally identifiable information about visitors to this Website and users of our service.


This Website and Services may contain links to third-party websites.  Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites.  We are not responsible for the information practices of such third party websites.


We have implemented commercially reasonable precautions to protect the information we collect from loss, misuse, and unauthorised access, disclosure, alteration, and destruction.  Unfortunately, the transmission of information via the Internet is not completely secure. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorised access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private.  We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorised password activity.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA) that may not have the same level of protection as countries within the EEA. It may also be processed by staff operating outside the EEA who work for us by submitting your personal data, you agree to this transfer, storing or processing. We will take all steps that we consider are reasonably necessary in the interests of your data being processed securely and in accordance with this Privacy Policy when transferred outside the EEA.


You may modify personal information that you have submitted by logging into your account and updating your profile information.  Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of this Website for a period of time.


We may send periodic promotional or informational emails to you.  You may opt-out of such communications by following the opt-out instructions contained in the email.  Please note that it may take up to 10 business days for us to process opt-out requests.  If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act.  Any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you.

We want to make sure that you are completely happy with the ways in which we hold and use your personal data. If at any time you wish to check, update or amend your personal data or preferences, please contact us at: Please allow up to thirty (30) days for a response.


If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at


We may change this Policy from time to time, so please be sure to check back periodically.  We will post any changes to this Policy on this Website.  If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on this Website.

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